Let’s face it, we all heard the term “Bluetooth” at some point in our lives. Most of us used it on our smartphones, gadgets and computers, and maybe some of us are still using this technology on a regular basis. You’ve probably wondered about origins of Bluetooth’s name, but there’s a slim chance you haven’t
In the process of building an app, you’re mainly focused on creating the content, building an intuitive user interface, and providing your users with the best possible user experience. All these activities take time and resources, and it’s understandable that after days or weeks of work, you just want to launch the app as soon
Building a brand-new audience from scratch takes time and hard work, but it’s worth it. The community you grow will be the source of your very first (and probably most supportive) group of app evangelists. The same group of users will spread the word of your business and therefore additionally boost your brand awareness, which
We’ve learned that push notifications can be the ultimate user engagement tool. According to multiple sources, 97% of push notifications are read, as opposed to 3-4% for email-based campaigns. Push notifications allow app owners to reach their users outside the app ecosystem, having a positive effect on brand awareness and increasing future app open rates.