Back in 2012, we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement that leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in
These days content marketing is impossible to avoid, especially with the soaring prices of Google AdWords. In order to stretch their marketing budgets as much as possible, small companies across America are writing blogs, sending newsletters and creating infographics, and they are actually helping them reach their users.
Advertize to the target audience. Today the number of channels you can use to advertize is so large that you don’t need a fortune to reach the audience. Facebook, the most popular social network, offers mobile app creators the ability to advertize the app itself. The instructions for ad creation are simple enough to allow
You’ve finally created your app, got the whole Apple Store, Andorid Store approval, and your next big thing is ready and in the long line of waiting to get downloaded. Yes, ladies and gentlemen, creating your app is only half of the work. The other half is promoting it, and your number of downloads will
In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?
In the technological industry each year is more exciting than the last. The best proof for that are the years we’ve left behind us – the memory of the first iPhone version, the last goodbye to the Blackberry, the EDGE. We even take this progress for granted; throwing tantrums like kids cause the whole world
The renowned marketing expert Seth Godin published an excellent book called Tribes back in 2008, right before social networks just exploded around the world. Communities, of course, are nothing new, it’s just the way that we get together that has changed. The Internet and mobile communications have enabled us to find people have a lot
After all the hard work, you’ve finally started your online store with a great selection of products, affordable prices and amazing web design; but for some reason buyers don’t seem to be rushing in to see what you’ve got. Perhaps you should rethink a few little ‘details’ that might potentially make a significant change on