What Are Push Notifications And How To Drive App Engagement With Them

Back in 2012, we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement that leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in

Content Marketing: Are You Ready to Go Mobile?

These days content marketing is impossible to avoid, especially with the soaring prices of Google AdWords. In order to stretch their marketing budgets as much as possible, small companies across America are writing blogs, sending newsletters and creating infographics, and they are actually helping them reach their users.

Mobile app promotion A to Z

Advertize to the target audience. Today the number of channels you can use to advertize is so large that you don’t need a fortune to reach the audience. Facebook, the most popular social network, offers mobile app creators the ability to advertize the app itself. The instructions for ad creation are simple enough to allow

How to Promote App Through Social Media

You’ve finally created your app, got the whole Apple Store, Andorid Store approval, and your next big thing is ready and in the long line of waiting to get downloaded. Yes, ladies and gentlemen, creating your app is only half of the work. The other half is promoting it, and your number of downloads will

4 Ways to Improve Sales Through Mobile Apps

In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?

Top 5 mobile trends for 2014

In the technological industry each year is more exciting than the last. The best proof for that are the years we’ve left behind us – the memory of the first iPhone version, the last goodbye to the Blackberry, the EDGE. We even take this progress for granted; throwing tantrums like kids cause the whole world

Seth Godin’s Tribes: Lead your community through mobile apps

The renowned marketing expert Seth Godin published an excellent book called Tribes back in 2008, right before social networks just exploded around the world. Communities, of course, are nothing new, it’s just the way that we get together that has changed. The Internet and mobile communications have enabled us to find people have a lot

Top 10 Tips On How To Improve Your Online Store

After all the hard work, you’ve finally started your online store with a great selection of products, affordable prices and amazing web design; but for some reason buyers don’t seem to be rushing in to see what you’ve got. Perhaps you should rethink a few little ‘details’ that might potentially make a significant change on

Top 5: How to write a good App Store description

Getting through to users with your app these days can be quite a challenge – about a million other people are trying to do the same thing at the same time – so every step counts. Wherever you can make that final push during promotion, do it! The place where a lot of your potential

Top 8 ways to promote mobile app

So you’ve come up with a killer idea, you’ve built your app and now you’re ready to set the world ablaze? The app looks amazing, it works like a charm, the design is top notch – all you’ve got to do now is sit back and watch the number of downloads skyrocket! Unfortunately, things are