Building a brand-new audience from scratch takes time and hard work, but it’s worth it. The community you grow will be the source of your very first (and probably most supportive) group of app evangelists. The same group of users will spread the word of your business and therefore additionally boost your brand awareness, which is always a good thing.
DEFINE YOUR THEME
Larger and stronger communities often revolve around a specific theme, like gluten-free diet, household savings, fashion, etc. The best strategy around building a community would be finding that common interest that will engage the targeted group of people and ultimately grow the app community on a daily basis.
KNOW WHO YOUR USERS ARE
A stable foundation of a good community means you must get to know all of your users – one at a time. What are they expecting from you, your product and relationship with your brand? Read all the comments and messages your users send you. That way you can learn a lot about your users and improve your app. For example, if you see from comments and messages that your users mostly come from France, translating your app will increase its popularity and grow satisfaction with your app.
HAVE A STORY
Your brand will be speaking on social media, and it’s very important to humanize it. Let your users see you have values, quality, history – personality! That is the time to build your brand voice.
OFFER USEFUL AND INFORMATIVE CONTENT
ShoutEm offers you the possibility to create a wonderful frame for your content, so make sure to give your users a solid reason to come and stay. Provide them with something useful, something they just can’t refuse – practical articles, news feed, a regularly updated blog… content must be good. No design or user experience will do the thing that content does – keep your users faithful.
OFFER ALL THE RIGHT TOOLS FOR INTERACTION
Now that you have good content, you must make it possible (and easy!) for your users to share it, otherwise your message won’t go outside the app. Ask them to follow you on Twitter and like you on Facebook, and that way tweet or share your content with their friends.
Create a policy that clearly states what your app community members can and can’t do, as well as how violations of the policy will be handled.
HOW TO KNOW WHAT YOUR COMMUNITY WANTS
One thing you must do to understand what your community wants is to keep an eye on the statistics. Find which subject started a discussion or got shared the most – that’s the content that will generate most engagement amongst your readers.
Also, give your users a chance to leave feedback. Surveys or polls are a great tool to drive communication between you and your users – they act as a reminder that you’re there, and you value them. It’s also a great way to get improvement notes and according to that develop your strategy and move forward.
Is there something you’d like to add? Let us know in the comments!