Regardless of the size or the industry, mobile apps have become a big part of every business! Whether you are a fresh new startup looking for your moment in the spotlight, or an already established small business looking to attract new customers, you should definitely be keeping an eye on mobile apps! We bring you 3 big and important reasons why you need your very own mobile app!
1. Everybody is mobile these days
True, there are no businesses nowadays without websites, but the number of mobile users is skyrocketing – and those same mobile users are using their smartphones as primary devices to access the Internet now. Did you know that 25% of Americans use only their mobile devices to access the Internet? So it’s safe to say that commerce has shifted and it’s happening on mobile phones now! And where are you? Invest into a mobile app, promote it to your customers and expand your business.
Let’s say you own a small, well known bakery in your community. Yes, you have your regular customer base that love what you do, but imagine you could spread the good word of your business via your mobile app; a word that random tourists passing through your town might pick up on and visit your store. Extra profit, right?
2. Mobile means more action
With that said, and what we’ve mentioned above, developing a mobile app for your business means getting more customers. Mobile search is getting bigger and bigger, and while your current consumer base can spread the word for you, you could also be popping up in search results. Did you know that 9 out of 10 mobile searches lead to action? And actions could mean purchases! Reach out to your new consumers, make it easy for them to find you and expand your business. And don’t forget to use the power of social networks – connecting them to your app can help you in a big way!
Use your Facebook page or Twitter account to promote your new app – make a great, catchy video showcasing it, build a story around it or write a blogpost about your efforts in making it. The options are endless.
3. It’s easy to acquire loyal users
We all know how hard, but rewarding is to attain that base of loyal customers. There are no businesses around anymore that do not invest into loyalty programs and benefits. But you can get ahead of them, because if you already have a mobile app, a loyalty feature could be just a bonus feature. By integrating a loyalty feature, your mobile app can stand out among the throngs of other mobile apps, giving your customers that extra sense of value.
Use your loyalty program to promote, reward and take care of your customer – all from the same app. Did you know that 73% of smartphone users are interested in using loyalty apps and getting benefits from loyalty programs on their mobile devices?! That is a huge percentage!
Still think mobile apps are way too much to invest in? They cost more than an average marketing plan? Well think again! Here at Shoutem we have a simple, powerful and affordable solution for your next mobile app. Try out our Mobile App Maker and get in on the mobile world action!
And if you are looking for mobile loyalty programs – we’ve got you covered! Stay tuned to our site, and follow us on Facebook and Twitter – as we are ready to announce our newest feature – Mobile Loyalty from Shoutem!